Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

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If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator.

The title of this book, Cause a Disturbance , says it all, and it most assuredly will cause a disturbance in the way you think about business: your business.

Everyone knows-and everyone talks about-how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, "There's a big difference between an occasional spark of innovation and an eternal flame." But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance!

Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance . Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule (R): a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?"

Cause a disturbance in the way you think about innovation as you open your mind to the possibilities-and simplicity-of being innovative every day!

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Morgan James Publishing llc
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Tapa blanda
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