Consumer Psychology of Tourism, Hospitality and Leisure: Volume 3


Este product no está disponible en la moneda seleccionada.

Descripción

Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.

Detalles del producto

Editorial
CABI Publishing
Fecha de Publicación
Idioma
Inglés
Tipo
Tapa dura
EAN/UPC
9780851997490
Materias IBIC:

Obtén ingresos recomendado libros

Genera ingresos compartiendo enlaces de tus libros favoritos a través del programa de afiliados.

Únete al programa de afiliados