Electronic Marketing and the Consumer


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Descripción

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the

Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'.

Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Detalles del producto

Editorial
SAGE Publications Inc
Fecha de Publicación
Idioma
Inglés
Tipo
Tapa blanda
EAN/UPC
9780761910701
Materias IBIC:

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