Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

(Autor) (Autor)

Este product no está disponible en la moneda seleccionada.

Descripción

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Detalles del producto

Editorial
Palgrave Macmillan
Fecha de Publicación
Idioma
Inglés
Tipo
Tapa dura
EAN/UPC
9780230378193

Obtén ingresos recomendado libros

Genera ingresos compartiendo enlaces de tus libros favoritos a través del programa de afiliados.

Únete al programa de afiliados