Mastering Business Planning and Strategy

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Descripción

Paul Elkin provides a practical guide to developing successful business plans and strategies. "Mastering Business Planning and Strategy" looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing and managing change.

Detalles del producto

Editorial
Thorogood
Fecha de Publicación
Idioma
Inglés
Tipo
Tapa blanda
EAN/UPC
9781854183293
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