Olive-Oil Purchase Behaviour: Culture & Food Habits


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Descripción

Olive oil is an important component in the food system in most European markets. Moreover, its consumption is gaining interest among consumers, particularly in northern Europe, the U.S. and Canada. As a consequence of this increasing consumption it is fundamental to analyse the main factors influencing consumers' olive-oil choices for both brands and retailers to be able to compete more efficiently and satisfy consumer needs more closely. In this respect, factors such as culture or habits affect many aspects of consumer behaviour such as the structure of consumption, individual decision-making and communication about the product.

Detalles del producto

Editorial
Nova Science Publishers Inc
Fecha de Publicación
Idioma
Inglés
Tipo
Tapa blanda
EAN/UPC
9781617280337

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