Scenario Planning - Revised and Updated: The Link Between Future and Strategy


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Descripción

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Detalles del producto

Editorial
Palgrave Macmillan
Fecha de Publicación
Idioma
Inglés
Tipo
Tapa blanda
EAN/UPC
9781349367825

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