Small Business and Entrepreneurship


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Descripción

This exciting new book provides the 'big picture' on small business and entrepreneurship. Written by two recognised experts, active teachers and researchers at one of the world's most respected business schools, it explores both the prevalence and importance of small and start-up businesses.

Entrepreneurs and small businesses are highly diverse, so the book looks to apply broad brush strokes to learn from general patterns where possible. It identifies evidence where it is clear, but equally acknowledges where knowledge is limited or certain conclusions are impossible to draw. Perhaps most importantly, it makes clear that small businesses are not just scaled-down big businesses: they behave, respond, and are organised differently to large organisations.

For Students: Financial Times video interviews with entrepreneurs and small business owners, weblinks to organisations cited in the book, flashcard glossary to help with revision. For Instructors:instructor manual, PowerPoint slides.

Detalles del producto

Editorial
Pearson Education Limited
Fecha de Publicación
Idioma
Inglés
Tipo
Tapa blanda
EAN/UPC
9780273693475

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