Understanding the Consumer: A Psychological Approach


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Descripción

It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.

Detalles del producto

Fecha de Publicación
Tipo
Tapa blanda
EAN/UPC
9780333660638

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