Where Value Hides: A New Way to Uncover Profitable Growth For Your Business


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Descripción

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real--life examples to explain how to use SMP to directly and positively impact corporate health and profits.

Detalles del producto

Editorial
John Wiley & Sons Inc
Fecha de Publicación
Idioma
Inglés
Tipo
Tapa dura
EAN/UPC
9780470009208
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