Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need


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Descripci贸n

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

Detalles del producto

Editorial
John Wiley & Sons Inc
Fecha de Publicaci贸n
Idioma
Ingl茅s
Tipo
Tapa blanda
EAN/UPC
9780787964191

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