Open Evaluation: Integrating Users into the Selection of New Product Ideas


Este product no est谩 disponible en la moneda seleccionada.

Descripci贸n

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book "Open Evaluation" proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.

Detalles del producto

Fecha de Publicaci贸n
Tipo
Tapa blanda
EAN/UPC
9783834944863

Obt茅n ingresos recomendado libros

Genera ingresos compartiendo enlaces de tus libros favoritos a trav茅s del programa de afiliados.

脷nete al programa de afiliados