Tourism Behaviour: Travellers' Decisions and Actions


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Descripci贸n

Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

Detalles del producto

Editorial
CABI Publishing
Fecha de Publicaci贸n
Idioma
Ingl茅s
Tipo
Tapa blanda
EAN/UPC
9781845935870

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