Public relations

The Interactive Media Planning Workbook and Sourcebook

USA) Gangadharbatla Harsha (University of Colorado Boulder

Minds Before Market Share

Wayne E. Pollard

Developing the Public Relations Campaign

Randy Bobbitt y Ruth Sullivan

Due Diligence in Der Unternehmenskommunikation: Mit Den...

Wolfgang Griepentrog y Manfred Piwinger

Corporate Reputation: The Scientific Evidence Behind...

Angel Alloza, Enrique Carreras, et al.